Our FARM Gathering Program is a professionally designed 8.5 x 11 booklet. The front and back covers are in color, however, advertising is only available in black and white or grey scale. These programs are a great resource, typically kept from year to year. In addition to the full conference schedule, they contain showcase artist photos/bios, award recipient tributes and most importantly, attendee contact information.

Your advertisement will be seen by attendees of the conference as well as non-attending sponsors and other interested parties. The potential exposure is several hundred music professionals and the cost is incredibly affordable.

Download this 2016 program to see examples of ads.

Download this 2017 program if you wish.

Additionally, we provide all of our attendees with our eco-friendly, very useable tote bag or similar perk. For only $75 we’ll include your swag in all bags. Because we are making an effort to be ecologically conscious we ask that you think ‘green’ with your swag as well. Stickers, pens, key chains work great! Postcards and flyers are fine, but keep in mind that these items can be put on our display tables for no charge.

We do not currently offer ad space on our website, however we do offer logo links to most levels of FARM Sponsors. For more information visit our Sponsorship page.

We welcome your advertisements in our FARM Gathering Program Book.

Ad specifications are as follows:

  • File format: jpg, tif, eps, pdf
  • File size: 300 dpi
  • Files must be grayscale or black and white
  • Act or artist name MUST be part of the filename!

Pricing (Sizes – will be reduced slightly to fit within page margins)

  • 1/8 page (4.25w x 2.75h) = $30
  • 1/4 page (4.25w x 5.5h) = $50
  • 1/2 page (8.5w x 5.5h) = $75
  • Full page (8.5w x 11h) = $125
  • Tote Bag Insert = $75

It’s easy to purchase an ad in the Program Booklet.

Step 1: Pay for your ad.

Payment must be received by September 22, 2017 to reserve your ad space.
You may pay via paypal below:

Tote Bag Insert – $75

or mail your check payable to Folk Alliance Region Midwest (indicate FARM Program Ad in the memo section) to:

Lola Tyler c/o Wheatland Music Org, P O Box 22, Remus, MI 49340.
Make sure you indicate on your check that it’s for a program ad.

Step 2: Email your high resolution graphic to

Artwork is due by September 25, 2017

The artwork file name should have your name (or organization name) in it (the same name that is associated with the PayPal account you paid with, the check you sent, or the name you registered for the conference with) and please include your phone number in your email message.

Tote Bag Instructions

If you plan to arrive to the hotel before 6pm on Wednesday, October 18th, you can bring your items with you. Otherwise, use the following guidelines for shipping:
To arrive on or before October 10th
Ship to:
Smitty & Champ Smith
Folk Alliance Region Midwest
737 Chittenden Dr

East Lansing, MI  48823

For arrival after October 10th

Ship to:
Sheraton Hotel Iowa City
ATTN: Smitty Smith / FARM Conference (517-927-2100)
210 S. Dubuque St.
Iowa City, IA    52240

AND send an email to that you have shipped your items, and to which address you have shipped them, so we can track your package.

Please provide quantities of at least 250. We will return extras on site. 

Feel free to email if you have any questions.

Official FARM Playlist

We are currently featuring our 2017 Official Showcase artists! Give a listen - you can expect more of this at this year's FARM conference!


Friends of FARM


Laura Lind
Andy Cohen
Mark Dvorak
Two Way Street Coffee House
Curt Joa
Sue Kessell
Tim Grimm
Sandy Andina
Deb Kirmer – Last Minute Folk Concerts
Annie Capps
Sue Kessell (WNUR)
West Bethesda Folk Music Conferences
Patty Stevenson and Craig Siemsen
JLMartin Music

Visit our Sponsorship page for more info.

Future FARM Dates


Dates for future FARM Conferences:

Grand Rapids, MI

Crowne Plaza Grand Rapids Airport Hotel
5700 28th Street
Grand Rapids, MI
* October 25 – 28, 2018
* October 24 – 27, 2019
* October 22 – 25, 2020


Dates of the 2017 FARM Conference:

In Iowa City, IA
* October 19 – 22, 2017

FARM States & Provinces

North Dakota
South Dakota